Wiser.org Blog

The folks over at The Monitor Institute have been working with The Packard Foundation to explore this question. Their conclusion? Don’t worry so much about the social media tools and instead realize that you are building a social network. To do that you need a ‘networked mindset’ characterized by ‘openness, transparency, decentralized decision-making, and distributed action’. We encourage you to read the full paper ‘Working Wikily 2.0′ but here is a summary of the more important points for people working in the social sector. › Continue reading…

We have read a lot of books over the last year that aimed to be the “go to” source for understanding Social Media. Finally, one stands out. Here we review, ‘The New Community Rules’ by Tamar Weinberg – probably the single most important book to read this year if you are involved in marketing your organization or cause on the web. › Continue reading…

Nonprofits are embracing Social Networks: an industry survey reveals 74.2% of non-profits have a presence on Facebook. But is it being used successfully? Yes! At the Nonprofit Technology Conference session, “Confessions of a Social Media Campaigner” with Danielle Brigida, National Wildlife Federation, David J. Neff, American Cancer Society and Carie Lewis, The Humane Society we saw some impressive results and heard some cautionary tales. › Continue reading…

Your community’s purpose is key to recruiting new members, raising funds, and staying on strategy. But too often in the rush to create online communities, we skip over this crucial step. Here are a couple of tips for developing that compelling statement of purpose to get your group off on the right foot. › Continue reading…