Published by Peggy on 18 May 2011
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Recently we met Rachel Kaplan, a WiserEarth member, who has become somewhat of an expert on many aspects of living sustainably. She recently wrote a book with K. Ruby Blume called Urban Homesteading – Heirloom Skills for Sustainable Living, an A-Z ‘How-to’ guide. She agreed to answer some questions about her new book… WE hope you enjoy them! › Continue reading… |
Published by Angus on 24 Feb 2010
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Avinash Kaushik has written an excellent book on how to use free and easy-to-use tools for measuring your website’s performance. Unlike other authors, who are fixated on site visit numbers, Kaushik wants you to develop a well rounded perspective that includes: the voice of your customers, why and how people are actually using your site, and how you are doing versus the competition. His approach will help you gain powerful insights. › Continue reading… |
Published by Angus on 15 Sep 2009
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We are always on the look-out for good advice on how to build stronger online communities. Recently, we read ’18 Rules of Community Engagement’ by Angela Connor. In less than 90 pages she shares plenty of hard won tips and advice. Angela is the Managing Editor of User Generated Content at WRAL.com. In the 18 months after launching their online community, GOLO, she grew it to over 11,000 members. It’s well worth the short read, especially if you manage a community – online or offline. › Continue reading… |
Published by Angus on 02 Sep 2009
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We have read a lot of books over the last year that aimed to be the “go to” source for understanding Social Media. Finally, one stands out. Here we review, ‘The New Community Rules’ by Tamar Weinberg – probably the single most important book to read this year if you are involved in marketing your organization or cause on the web. › Continue reading… |
