Published by Angus on 13 Jul 2009 at 07:37 am
Does an online community need governance?
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If your community is going to be around for more than a year you need to start thinking about governance. Governance is not about managing the day-to-day of a community but rather providing guidance over purpose and goals, much like a board does for a well run non-profit organization. Ignore governance and over time members will feel that their voices are not being heard and they will vote with their feet and leave. |
To paraphrase Patti Anklam, all communities have some form of governance, sometimes it’s explicit and sometime assumed, embodied in a matriarch or patriarch, hub, convener, guru, director, committee, or officers. Governance also changes over time to meet new circumstances and need generally becoming more formalized as a function of the number of members, the amount of funding, and length of time. But it’s important to make a distinction between governance and community management. Too heavy an operational hand from a ‘steering’ committee, and the community leaders and members will mutiny!
Peter Plastrik and Madeleliene Taylor in their great study Net Gains suggest there are three basic elements of governance: who decides, what is decided, and how it is decided. Here is more of what they said:
Who Decides: Which community members has governing authority and which don’t? Are these people appointed, elected, or self-selected? Do you have to have demonstrated some level of commitment to the community, or have some particular qualification before you will be considered?
What is Decided: Depending on the needs of the community and its culture this could be only a few things or a longer list. Some things to consider are:
- Purpose of the community – mission, vision, operating principles
- Objectives and goals
- Values and beliefs of the community
- Membership arrangements
- Responsibilities of members
- Plans of the community
- Distribution of resources
How Decisions are Made:
- By imposition – conditions set by others such as the community manager or a funder.
- By community – i.e. consensus of the members of the governing body discuss, deliberate and decide and only move forward when there is unanimity.
- By democracy – i.e. majority vote of members of the governing body. Be aware that this can alienate community members if note handled tactfully.
- By ‘emergence’ – i.e. actions of members as long as they don’t negatively affect the existing work of the community. Let decisions emerge as the aggregate actions taken by the members who are most excited about doing something.
WiserEarth is itself grappling with these choices. Our Advisory Board is emerging to reflect the structure, stakeholders and style of our community. The long term vision is a group of representative drawn from our Editors group (i.e. our community moderators), our International Affinity Partners (i.e. organizations that take on management of WiserEarth in a different language), our funders, our Founder, Paul Hawken, and our Executive Director, Peggy Duvette.
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Tags: Governance, Patti Anklam
7 Responses to “Does an online community need governance?”
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[...] Does an online community need governance? [...]
Your post is an incredibly timely topic to bring up now that the concept of online communities is entering its next adoption stage beyond early adopters.
We think the need for governance is more significant in formal organizations (non-profits, etc) and businesses. All members are not equal in their authority and knowledge.
Some possible governance elements of a community might compose of the following.
1) Members would be free to post on their own member area – photos, pages, blogs, etc.
2) Editors and Organization leadership have a blog posts as the voice of authority of the organization and allow comments
3) Organizations can provide whitepaper and resources and have them rated for usefulness by members.
4) A group of experts become the authoritative voice to allow members to Ask Questions of these experts.
Orbius spent the last two years designing a new social website platform with the governance system to allow different users/user groups to have different levels of control over different content areas so that the organization content and members content can have the proper context. Our vision is to enable exactly the type of governance you just mentioned in this post at an affordable cost for small-medium, businesses and organizations.
@ CH Low: I agree that on the whole a member’s influence, at least in open communities, should be roughly proportionate to their contributions and the trust that they have built up over time. But different communities use different rules based on their norms and values. For examples, communities made up of organizations often give organizational representatives a disproportionate role. As with most things there is no right or wrong answer – just what works for you. Hopefully, this post can get people asking the right questions.
[...] an online community need governance? http://blog.wiserearth.org/does-an-online-community-need-governance/ Social [...]
Well dear Angus!
Excuse my English, I have another native language.
I have both the right answer and the right question. The question: Is representative democracy the best governance? The clear answer is: No !
In my native city Athens, many hundreds of years ago, some guys searched answers and replied questions and after much thinking came to the result: direct democracy and direct nomocracy (rule of law).
Since then no other better system is proposed. Under the years, the high society found out representative democracy as a by-way to secure the privileges. Representative democracy is not democracy, it is a kind of elected dictatorship and today belongs to the trash. e Nomocracy is ignored and not accepted yet. The rule of law (e Nomocracy), is the only right global e Governing ever!
In Latin: LEX REX (the law is the king). Give you your vote to parties and to leaders? or you refrain and demand global e laws and e nomocratic e governing?
To give the political vote to other than to create global laws to govern the world, is the most not democratic.
Please! Become e nomocrat and let us discuss and experiment on making proposals to the global laws and try to enact laws to poke and inform the world citizens.
fred.blomson@hotmail.com
http://www.groups.google.com/group/nomocracy
http://www.facebook.com/fredblomson, group: e Nomocracy
@Fred: Some groups work with a representative system with democratic (majority rule) decision making but many others have different approaches. It really depends what works for your community, whether there are requirements imposed through organizational constraints, and how voluntary the commitment / engagement is. For the most part some form of consensus deicison making appears to be common.
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