Published by Angus on 14 Sep 2009 at 09:11 am
Clay Shirky on Membership Non-profits
Clay Shirky, adjunct professor in NYU’s graduate Interactive Telecommunications Program, has some interesting things to say about the rise of social media and its impact on membership based nonprofits. He says, the world has moved on from the old model where non-profit called you a member, you gave them money, and they gave you a newsletter. This was a one way communication approach, with the organization at the center like a star, broadcasting light to its members. Now smart nonprofits are moving to convene small groups of members interested in specific issues thereby fostering lateral links that function independent of their organization. David Wilcox over at the Social Reporter blog has written a nice summary post about the video below. You can also listen to Clay share his thoughts directly:
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Tags: Clay Shirky, Member focus, NGOs
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