Archive for the 'Content' Category

Published by Peggy on 18 Mar 2011

Secrets of the Engagement Pyramid

Engagement Pyramid

Eric Magnuson and Karen Uffelman presented a very engaging session today at #11ntc around the secrets of the Engagement Pyramid. How do you engage your community? How do you identify the people who are more closely attached to your mission? Those questions were answered today. › Continue reading…


Published by Angus on 16 Nov 2009

Great design rules for online groups

GroupScreen

We are sharing some of our standard advice for designing an effective online group. We believe the key to any effective group is simplicity. Relatively few key topline messages, a lack of clutter, and relatively little functionality. Do you have any ideas to share? › Continue reading…

Published by Angus on 06 Oct 2009

Six reasons to use embeddable media

Maybe you should be making better use of web services like YouTube, Slideshare, and Flickr. Here we share what makes these services so valuable as a complement to your own web publishing efforts, be they a website or a blog, and how they will enhance your social media efforts. › Continue reading…

Published by Angus on 03 Sep 2009

Light your Community Path

Community Path

In many online communities, it’s just too difficult to figure out how to contribute – there are too many options and no clear hierarchy of choices. Community managers need to light a single path to show the way. › Continue reading…

Published by Angus on 09 Apr 2009

8 Steps to Great Content for your Online Community

Content is key to breaking the social ice in online communities. It’s usually a big part of why people come, what they talk about while they are there, and what brings them back. Getting your content strategy down and working for the long term is a key task for a community manager. › Continue reading…