Published by Peggy on 03 May 2011
Book Review,Stories
Published by Kerry on 14 Mar 2010
Book Review,Updates
Published by Angus on 24 Feb 2010
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Avinash Kaushik has written an excellent book on how to use free and easy-to-use tools for measuring your website’s performance. Unlike other authors, who are fixated on site visit numbers, Kaushik wants you to develop a well rounded perspective that includes: the voice of your customers, why and how people are actually using your site, and how you are doing versus the competition. His approach will help you gain powerful insights. › Continue reading…
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Book Review,Metrics
Published by Angus on 21 Sep 2009
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The folks over at The Monitor Institute have been working with The Packard Foundation to explore this question. Their conclusion? Don’t worry so much about the social media tools and instead realize that you are building a social network. To do that you need a ‘networked mindset’ characterized by ‘openness, transparency, decentralized decision-making, and distributed action’. We encourage you to read the full paper ‘Working Wikily 2.0′ but here is a summary of the more important points for people working in the social sector. › Continue reading…
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Book Review,Communications & Web 2.0 Tools,How-to,Structure